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Hill’s Pet Vitamin Declares Document Adoption 12 months for NBCUniversal Native’s Clear The Shelters Marketing campaign; Extra Than 161,500 Pets, and Counting, Discovered Their Endlessly Houses This August

TOPEKA, Kan., Sept. 20, 2022 /PRNewswire/ — Hill’s Pet Vitamin, a world chief in science-led pet vitamin, and a nationwide sponsor of NBCUniversal Native’s Clear The Shelters nationwide pet adoption marketing campaign introduced that this 12 months’s marketing campaign resulted in additional than 161,500 cats and canine discovering their endlessly properties this previous August.

Nicki Baty, President and Normal Supervisor of Hill’s Pet Vitamin US, and Noel Wallace, Chairman, President and CEO of Colgate-Palmolive, attend a Clear The Shelters adoption occasion within the foyer of the Colgate-Palmolive workplaces on Park Avenue in New York, NY

This whole, which is predicted to develop as reporting continues, is the very best single-year adoption mark within the marketing campaign’s eight-year historical past, throughout what has been a crucial 12 months for pet adoption and animal welfare organizations.

“We’re proud and impressed to have performed an element in a report end result for the 2022 Clear The Shelters marketing campaign,” stated Nicki Batty, President of Hill’s Pet Vitamin US. “We’re grateful to the adopters, companions and shelters who got here along with objective and love. As we have fun these August outcomes, we proceed our year-round mission to finish pet homelessness and won’t relaxation till all pets have a loving house.”

Every year by means of Clear The Shelters, NBC and Telemundo stations nationwide group up with shelters and rescues of their communities, which included practically 1,400 organizations, in all 50 states, Puerto Rico and Guam this 12 months. Since its inception in 2015, the marketing campaign has helped greater than 860,000 pets discover endlessly properties.

To achieve much more potential pet mother and father, Hill’s partnered with actor and pet advocate Taylor Lautnerwho adopted his canine Remi in 2021, to encourage aspiring pet house owners to seek out their new finest pal.

“We’re pleased with the unbelievable impression Clear The Shelters makes yearly and happy on the marketing campaign’s continued progress and success, which is feasible solely by means of the assist of so many,” stated Bruce Kalner, Senior VP of Enterprise Growth, NBCUniversal Native. “We’re grateful for our longtime nationwide sponsor Hill’s Pet Vitamin and their unwavering collaboration and assist 12 months after 12 months, and all those that use their platforms to lift consciousness about pet adoption.”

Along with 2022 being a report 12 months for adoptions, Hill’s matched $50,000 in donations made to the Clear The Shelters Fund, which permits supporters to make direct donations to shelters and rescues in want. Hill’s media partnerships additionally helped facilitate a further $100,000 dedication from Amazon and $25,000 from iHeartMedia to assist Higher Good Charities’ packages together with the distribution of Good Packs, the renovation of shelters by means of Rescue Rebuild, and Good Flights, which included two life-saving airlifts and floor transport for at-risk pet populations with a heavy deal with asymptomatic heartworm-positive shelter canine, catastrophe relief-related homeless cats, and harder-to-adopt giant canine.

“We’re thrilled for the individuals who discovered their pets on account of the 2 Clear The Shelters flights this 12 months, in addition to those that adopted by means of the Clear The Shelters adoption marketing campaign,” stated Liz Baker, CEO of Higher Good Charities. “We airlifted practically 300 shelter pets to new properties throughout the month. These airlifts are made attainable by beneficiant assets from Hill’s that assist give at-risk shelter pets a second probability at life. Hill’s assist additionally helped safe greater than $175,000 to assist shelters in want by means of the Clear The Shelters Fund, serving to save much more lives.”

Moreover, a whole bunch of Hill’s and Colgate-Palmolive workers supported Clear The Shelters this 12 months, together with many who volunteered at shelters holding adoption occasions throughout the nation.

The 12 months’s marketing campaign coincided with the twentieth Anniversary of Hill’s Meals, Shelter and Love program, which companions with shelters twelve months a 12 months to produce premium pet vitamin for animals in want. This system has offered greater than $300 million in pet meals to greater than 1,000 shelters and has helped greater than 12 million pets discover new properties. When pet mother and father buy Hill’s merchandise, they assist to offer premium vitamin to 1000’s of shelter pets throughout the nation.

For extra data on the outcomes from this 12 months’s Clear The Sheltersgo to and Spanish-language website

To search out pet assets and be taught extra about Hill’s year-round assist for shelters, go to

PR Contact:
Jennie RosenbergHill + Knowlton Methods

About Hill’s Pet Vitamin

Based greater than 80 years in the past with an unwavering dedication to science-led pet vitamin, Hill’s Pet Vitamin is on a mission to assist enrich and lengthen the particular relationships between folks and their pets. Hill’s is part of the Colgate Palmolive household, devoted to pioneering analysis for canine and cats utilizing a scientific understanding of their particular wants. As a number one veterinarian advisable pet meals model, data is our first ingredient with 220+ veterinarians, PhD nutritionists and meals scientists working to develop breakthrough improvements in pet well being. Hill’s Prescription Weight-reduction plan therapeutic vitamin plus our on a regular basis meals, Hill’s Science Weight-reduction plan, Hill’s Wholesome Benefit and Hill’s Bioactive Recipe, are offered at vet clinics and pet specialty retailers worldwide. For extra details about our merchandise, dietary philosophy, go to or To be taught extra about Hill’s Meals, Shelter & Love program, go to

Volunteers from Hill's Pet Nutrition, Greater Good Charities and local shelters, Morristown Airport employees and First Lady of New Jersey Tammy Snyder Murphy gather for a life-saving pet airlift of more than 140 at-risk pets from overcrowded shelters in Louisiana and Alabama to shelters in the Northeast to help be adopted as part of NBCUniversal Local's Clear The Shelters campaign.

Volunteers from Hill’s Pet Vitamin, Higher Good Charities and native shelters, Morristown Airport workers and First Woman of New Jersey Tammy Snyder Murphy collect for a life-saving pet airlift of greater than 140 at-risk pets from overcrowded shelters in Louisiana and Alabama to shelters within the Northeast to assist be adopted as a part of NBCUniversal Native’s Clear The Shelters marketing campaign.

Hill's volunteers, Dr. Omar Farías and Dr. Maj-Britt Angarano, help pass out Hill's Pet Nutrition goodie bags at Houston SPCA's adoption event during the Clear The Shelters crescendo weekend August 26-28, 2022.

Hill’s volunteers, Dr. Omar Farías and Dr. Maj-Britt Angarano, assist go out Hill’s Pet Vitamin goodie luggage at Houston SPCA’s adoption occasion throughout the Clear The Shelters crescendo weekend August 26-28, 2022.

Actor and longtime pet lover and owner Taylor Lautner partnered with Hill's Pet Nutrition throughout the month to share his own adoption experience, paying a visit to Vanderpump Dogs in Los Angeles to encourage prospective pet owners to find their new best friend.

Actor and longtime pet lover and proprietor Taylor Lautner partnered with Hill’s Pet Vitamin all through the month to share his personal adoption expertise, paying a go to to Vanderpump Canines in Los Angeles to encourage potential pet house owners to seek out their new finest pal.

(PRNewsfoto/Hill's Pet Nutrition)

(PRNewsfoto/Hill’s Pet Vitamin)



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