TOPEKA, Kan., Sept. 20, 2022 /PRNewswire/ — Hill’s Pet Vitamin, a world chief in science-led pet vitamin, and a nationwide sponsor of NBCUniversal Native’s Clear The Shelters nationwide pet adoption marketing campaign introduced that this 12 months’s marketing campaign resulted in additional than 161,500 cats and canines discovering their without end properties this previous August.
This whole, which is predicted to develop as reporting continues, is the very best single-year adoption mark within the marketing campaign’s eight-year historical past, throughout what has been a crucial 12 months for pet adoption and animal welfare organizations.
“We’re proud and impressed to have performed a component in a file end result for the 2022 Clear The Shelters marketing campaign,” stated Nicki Batty, President of Hill’s Pet Vitamin US. “We’re grateful to the adopters, companions and shelters who got here along with function and love. As we have a good time these August outcomes, we proceed our year-round mission to finish pet homelessness and won’t relaxation till all pets have a loving dwelling.”
Annually via Clear The Shelters, NBC and Telemundo stations nationwide staff up with shelters and rescues of their communities, which included almost 1,400 organizations, in all 50 states, Puerto Rico and Guam this 12 months. Since its inception in 2015, the marketing campaign has helped greater than 860,000 pets discover without end properties.
To succeed in much more potential pet mother and father, Hill’s partnered with actor and pet advocate Taylor Lautnerwho adopted his canine Remi in 2021, to encourage aspiring pet house owners to search out their new finest buddy.
“We’re pleased with the unbelievable influence Clear The Shelters makes yearly and happy on the marketing campaign’s continued progress and success, which is feasible solely via the assist of so many,” stated Bruce Kalner, Senior VP of Enterprise Growth, NBCUniversal Native. “We’re grateful for our longtime nationwide sponsor Hill’s Pet Vitamin and their unwavering collaboration and assist 12 months after 12 months, and all those that use their platforms to lift consciousness about pet adoption.”
Along with 2022 being a file 12 months for adoptions, Hill’s matched $50,000 in donations made to the Clear The Shelters Fund, which permits supporters to make direct donations to shelters and rescues in want. Hill’s media partnerships additionally helped facilitate a further $100,000 dedication from Amazon and $25,000 from iHeartMedia to assist Higher Good Charities’ packages together with the distribution of Good Packs, the renovation of shelters via Rescue Rebuild, and Good Flights, which included two life-saving airlifts and floor transport for at-risk pet populations with a heavy deal with asymptomatic heartworm-positive shelter canines, catastrophe relief-related homeless cats, and harder-to-adopt massive canines.
“We’re thrilled for the individuals who discovered their pets on account of the 2 Clear The Shelters flights this 12 months, in addition to those that adopted via the Clear The Shelters adoption marketing campaign,” stated Liz Baker, CEO of Higher Good Charities. “We airlifted almost 300 shelter pets to new properties through the month. These airlifts are made attainable by beneficiant sources from Hill’s that assist give at-risk shelter pets a second probability at life. Hill’s assist additionally helped safe greater than $175,000 to assist shelters in want via the Clear The Shelters Fund, serving to save much more lives.”
Moreover, tons of of Hill’s and Colgate-Palmolive workers supported Clear The Shelters this 12 months, together with many who volunteered at shelters holding adoption occasions throughout the nation.
The 12 months’s marketing campaign coincided with the twentieth Anniversary of Hill’s Meals, Shelter and Love program, which companions with shelters three hundred and sixty five days a 12 months to provide premium pet vitamin for animals in want. This system has supplied greater than $300 million in pet meals to greater than 1,000 shelters and has helped greater than 12 million pets discover new properties. When pet mother and father buy Hill’s merchandise, they assist to supply premium vitamin to 1000’s of shelter pets throughout the nation.
For extra info on the outcomes from this 12 months’s Clear The Sheltersgo to ClearTheShelters.com and Spanish-language web site DescubiertalosAlbergues.com.
To search out pet sources and study extra about Hill’s year-round assist for shelters, go to hillspet.com.
Jennie RosenbergHill + Knowlton Methods
About Hill’s Pet Vitamin
Based greater than 80 years in the past with an unwavering dedication to science-led pet vitamin, Hill’s Pet Vitamin is on a mission to assist enrich and lengthen the particular relationships between individuals and their pets. Hill’s is part of the Colgate Palmolive household, devoted to pioneering analysis for canines and cats utilizing a scientific understanding of their particular wants. As a number one veterinarian really useful pet meals model, data is our first ingredient with 220+ veterinarians, PhD nutritionists and meals scientists working to develop breakthrough improvements in pet well being. Hill’s Prescription Eating regimen therapeutic vitamin plus our on a regular basis meals, Hill’s Science Eating regimen, Hill’s Wholesome Benefit and Hill’s Bioactive Recipe, are bought at vet clinics and pet specialty retailers worldwide. For extra details about our merchandise, dietary philosophy, go to HillsPet.com or HillsVet.com. To study extra about Hill’s Meals, Shelter & Love program, go to hillspet.com/shelter.
SOURCE Hill’s Pet Vitamin