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Wow! Survey Finds 59% of Pet Dad and mom Plan To Take Their Canine And Cats Trick-or-Treating This Halloween

Findings from Wag! present pets are the popular member of the family to have fun with throughout the upcoming vacation

SAN FRANCISCO, Sept. 22, 2022 /PRNewswire/ — With spooky season approaching, Wow!, (Wag! Group Co.) (Nasdaq: PET), an American pet providers market firm powering a mobile-first know-how platform that allows on-demand and scheduled canine strolling, in a single day care, coaching, and different pet care providers, surveyed pet mother and father nationwide to see how they had been making ready to have fun Halloween with their pets. Wow! performed a nationwide scientific random pattern of 1,000 US grownup canine or cat mother and father, and whereas it will not be shocking that 95% of pet mother and father are excited for Halloween this yr, extra pet mother and father are planning to contain their furry buddy in all the pleasure .

This yr, 59% of pet mother and father, who have fun Halloween, plan to take their pet(s) Trick-or-Treating, and for 12% of the Trick-or-Treaters, will probably be their first time. It is no secret that now greater than ever, canines and cats are thought-about “relations” as a substitute of simply “pets.” And Wag!’s survey outcomes emphasize that sentiment throughout the board, from festivity planning, to costume spending, and extra.

An increase in pet spending has been an ongoing pattern that sees no signal of slowing down. The Wag! survey discovered that pet mother and father are sparing no expense, with 55% of canine mother and father and 46% of cat mother and father anticipating the price of their pet costume to exceed $25; and 30% of canine mother and father and 26% of cat mother and father anticipating the price of their pet costume to exceed $50. Comparatively, 75% of pet mother and father anticipate the price of their kid’s costume to exceed $25and 44% anticipate the price of their kid’s costume to exceed $50.

Another key highlights embrace:

  • Man’s Greatest Good friend: 31% would like a canine or cat as their Trick-or-Treating companion to a baby and even their partner
  • The Cat’s Meow: 38% would like to see a canine or cat Trick-or-Treating at their door to a baby, buddy, or neighbor
  • I Can Be Your Hero, Child: 50% of pet mother and father who plan to decorate up their canine or cat, are contemplating a superhero costume for his or her pet and 54% are contemplating a “humorous costume” like a pumpkin or Starbucks cup
  • Cute Costumes: 53% assume canines or cats look cuter than kids in Halloween costumes

Respondents had been additionally requested to pick the best matches of a number of canine breeds with a pop-culture costume counterpart. Whereas these are solely solutions from the survey respondents, and Wag! would not dare inform pet mother and father how you can gown their pet, the survey did discover that individuals usually agreed on some tail-wagging costumes for sure breeds.

  • Nice Dane + Jurassic Park dinosaur
  • pit bull + thor
  • Cavalier King charles spaniel + Bridgerton character
  • Shih-‐tzu + Winifred from Hocus Pocus
  • German Shepherd + Batman
  • Golden Retriever + Spiderman
  • Chihuahua + Yoda

Whereas Halloween is a favourite time of yr for revelry, it does pose some distinctive challenges for pet mother and father.

Halloween Hazards:

  • Boo! Hiss: 40% say their pet reveals habits challenges throughout Halloween on account of unfamiliar visitors of their house
  • I Need Sweet!: 53% of canine mother and father say their canine has tried to eat chocolate throughout Halloween and 11% say they’ve this drawback yearly

Wow! provides these easy suggestions for a protected and wholesome howl-i-day:

  • Keep away from letting youngsters give the canine any of their treats. A 22 lb canine would wish to ingest solely 65g of chocolate (little greater than a big Hershey bar) for it to be deadly. Double examine to make sure the treats are far-off from Fido’s attain!
  • Select Halloween decor that’s pet protected and as far off the bottom as attainable.
  • Earlier than all of the nighttime exercise pleasure, you should definitely give your doggo a great, additional lengthy stroll to tug them out and assist them address the unfamiliar sights and sounds of Halloween.

Survey Methodology Abstract

This pattern of 1,000 US adults was surveyed on September 7 and eight, 2022. All respondents are pet mother and father of not less than one cat or canine and are more likely to have fun Halloween this October. This scientific random pattern has a margin of error of three.1% with 95% confidence

About Wag! Group Co.

Wow! strives to be the #1 platform for busy pet mother and father, providing entry to 5-star canine strolling, pet sitting, professional pet recommendation, wellness plans, and one-on-one coaching from Wag!’s group of 400,000 native pet caregivers nationwide along with pet insurance coverage choices from the main pet insurance coverage corporations. Making pet mother and father pleased is what Wag! does finest. With security and wellness on the forefront, Wag! has a trusted report of expertise with greater than 12 million pet care providers accomplished by pet caregivers on the Wag! Platform, throughout 5,300 cities and 50 states, with pet mother and father score 96% of providers as 5-star. Wow! additionally operates, the nation’s largest pet insurance coverage comparability market. Along with the Wag! Pet Caregiver App, empowers pet caregivers to look after pets of their neighborhood and earn actual cash. For extra info, go to

Ahead-Trying Statements

This press launch accommodates sure forward-looking statements throughout the which means of the Personal Securities Litigation Reform Act of 1995. Among the forward-looking statements might be recognized by way of forward-looking phrases. Statements that aren’t historic in nature, together with the phrases “anticipate,” “anticipate,” “suggests,” “plan,” “imagine,” “intend,” “estimates,” “targets,” “initiatives,” “ought to, ” “may,” “would,” “could,” “will,” “forecast” and different related expressions are meant to determine forward-looking statements. These statements embrace these associated to the Firm’s potential to additional develop and advance its pet service choices and obtain scale; potential to draw personnel; market alternative, anticipated development, and future monetary efficiency, together with administration’s monetary outlook for 2022. Ahead-looking statements are predictions, projections and different statements about future occasions which might be based mostly on present expectations and assumptions and, because of this, are topic to dangers and uncertainties. Many elements may trigger precise future occasions to vary materially from the forward-looking statements on this press launch, together with however not restricted to: administration’s monetary outlook for 2022; market adoption of the Firm’s pet service choices and options; the power of the Firm to guard its mental property; modifications within the aggressive industries during which the Firm operates; modifications in legal guidelines and laws affecting the Firm’s enterprise; the Firm’s potential to implement its enterprise plans, forecasts and different expectations, and determine and understand extra partnerships and alternatives; and the danger of downturns out there and the know-how business together with, however not restricted to, on account of the COVID-19 pandemic. The foregoing listing of things will not be exhaustive. It is best to fastidiously take into account the foregoing elements and the opposite dangers and uncertainties described within the “Threat Components” part of the Firm’s ultimate prospectus filed with the SEC on July 12, 2022 and different paperwork filed by the Firm occasionally with the Securities and Alternate Fee. These filings determine and deal with different necessary dangers and uncertainties that would trigger precise occasions and outcomes to vary materially from these contained within the forward-looking statements. Ahead-looking statements communicate solely as of the date they’re made. Readers are cautioned to not put undue reliance on forward-looking statements, and the Firm assumes no obligation and don’t intend to replace or revise these forward-looking statements, whether or not on account of new info, future occasions, or in any other case. The Firm doesn’t give any assurance that it’s going to obtain its expectations.



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